World Business Cultures

This one is dedicated to cultural differences in business communication. It is based widely on the famous book "World Business Cultures" by Barry Tomalin and Mike Nicks. So, as the authors of introduction to modern World Business Communication Culters put it, "We want to help you to see the world from the other person’s point of view: the process is called cultural awareness and, in the era of globalization,there has never been a greater need for it". (Barry Tomalin and Mike Nicks).